Business Task:
The business task is to analyze smart device data for one of Bellabeat’s products to gain insights into consumer usage. These insights will be used to guide the company’s marketing strategy. The analysis and recommendations will be presented to the Bellabeat executive team.
Questions:
What are some trends in smart device usage?
How could these trends apply to Bellabeat customers?
How could these trends help influence Bellabeat marketing strategy?
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